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New Years resolutions are all about personal growth, but why not make some resolutions for your business, too? (Ones you can actually keep!) Your business probably doesn’t need to lose weight or quit smoking, but chances are you have plenty of goals for your business, and January is a great time to articulate them and incorporate them into your business strategy. These ideas are just the tip of the iceberg.

1. Act professional & look the part.

Small businesses have a certain charm about them, and you can certainly get away with wearing jeans more often than the average executive. But with so many small businesses today, you still need to appear professional and together when interacting with more mainstream businesses. This means that an office space that doesn’t look like you’re running your company out of a garage is often crucial. Invest in office furniture and clutter savers to look the part of a savvy firm. If you’re on a budget, companies like¬†Corporate Office Interiors¬†offer used and remanufactured office furniture at a lower price.

2. Put more emphasis on content marketing.

Your online presence isn’t dependent on SEO tricks and gimmicks anymore, it’s all about content. And with 93% of marketers using content market heavily in their strategy, you can’t afford to be part of the minority. Allow yourself and your staff to devote time to maintaining thought leadership in your industry through social media, blogging, and website updates. If you make your web presence interesting and informative, people are going to read and interact. It really is as simple as that.

3. Use technology to the fullest.

Your organization is probably already paying for software and apps that make your life easier, but are they really? Go through your technology subscriptions and make sure you aren’t paying for services you aren’t really using. Streamline your technology costs and make the most out of your dollars, while also investigating new apps and services like Evernote and Hootsuite that can revolutionize daily tasks of your business.

4. Learn something new every day.

Your small business can’t afford to become outdated and irrelevant. It can be tough, but try to budget one hour a day to reading up on industry news, and schedule some of your time to network and learn at industry conferences. Just one hour a day on your chosen field makes you an international expert in 7 years. Pretty cool, huh?

5. Learn how to delegate.

As a small business owner, you’re probably used to doing it all yourself. And with so much to lose, it probably seems safer to keep doing so. But as your business grows, it’s crucial that you learn to delegate the day to day tasks so you can focus on strategy, relationships, and the bigger picture. You can start by including more of your team in New Years Resolution development. What do you want to accomplish this year?

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