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Digital Printing presses The biggest frustration when entering the world of digital photography is most often the cost. It can leave many people left scratching their heads wondering why this process is so expensive. According to the operations manager of Modern Litho, the cost of producing digitally printed applications has in fact been declining in recent years as technology has improved and the market expands. The following is a detailed explanation of where all these costs of digital printing still arise from.

Prepress

The first expenses in the process result from the prepress stage, which is when the original document or image may need some touching up before it is appropriate for print. Images may need to undergo color correction or other manipulations. Proofing may also be necessary for customer verification that the prints are accurate. The more time that is required in prepress, the more additional costs added to the job. The time that a digital print application is processed through the equipment is the major expense encountered. The more photographs or files that are required to go through the machine, the longer the processing is.

Here the type of equipment being used for the job is extremely important. It can be much more economical to use digital copiers and printers, especially for smaller orders and images with similar tones. Larger print jobs are more cost effectively produced on digital imaging presses. The workflow through these presses is wholly digital, leading to a faster print speed and higher quality.

Cost of Ink

Of course, one cannot fail to mention the factor of ink in this equation. Digital ink is expensive to develop and manufacture. It is no longer as simple as opening a tin and stirring the contents before spreading it through a screen. The ink must be compatible to the machine and it must dry extremely fast. The end quality of the print relies on the ink behaving itself in color as well as adhesion and durability. The finishing up period of the job can also lead to the racking up of more and more charges. Many types of digital equipment allow enticing finishing features such as sorting, stapling, folding, or hole punching. Some applications printed digitally also require more special add-ons including die-cuts or bindings. These obviously cannot be conducted on-line so off-line equipment will be essential for these finishing touches, which is a significant expense.

Equipment Costs

Digital printing can very pricey because the ink is more expensive and the process mentioned above can be extensive. Every print is the result of considerable development and hard work by the equipment. Despite this, digital printings still has many pros. It is great for small orders, it is easily customizable, and it is a cleaner printing process. Utilizing some of the above tips and staying away from the money traps in the process will help cut down the cost.

But there are clear alternatives. Standard offset printing processes are typically cost effective, especially with a larger quantity. Or enjoy your digital images on its device in the fashion they were meant to be – digitally.

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